A big week for identity protection in social networks

This week has seen a burst of activity around protecting our identities online, particularly in social networks, bringing the need for trust online into the spotlight.

The Wall Street journal reported identity fraud increased by 13% last year due to growing use of social-media websites and smartphones. The research conducted by Javelin found identity theft on social networks has increased across the most popular sites: LinkedIn by 10%, Twitter 6.3% and Facebook 5.7%.

On Huffington Post we saw the confusion around comedian Dave Chappelle's Twitter presence after his account was officially verified, but not under the handle he previously used. It would appear that the handle previously used by Chappelle is now being used by an imposter. Both accounts have strong followings and similar content adding to the confusion about which account was to be trusted.

And a simple scheme by an AWOL soldier to defraud one of the richest men in the world, Microsoft co-founder Paul Allen, raised more questions about how safe anyone’s information can really be.

While the social networks, financial institutions and identity theft protection providers work to reduce fraud and identity theft, the simple fact remains that the more we do on the web the higher the risk, unless we start to build a system of trust online.

This is what is really important to us at miiCard - building trust online through identity. With our new social validations feature and the launch of a Trust Online with miiCard campaign (which you can join on Twitter here) we're making great progress.

Social Networking, Identity Protection
  • "Giving people the power to control their digital identities, at a time when trust and security online is paramount, is very exciting."  

    Cassie Anderson, Marketing VP