Gaming
Poker | Casinos | Sports Betting | Bingo | Lotteries | In-play | Mobile
Gaming companies providing online services are striving to build solid reputations and deliver a secure and efficient service for their customers. The reliance on data-driven verification assessments for online conversions is causing high dropout for customers who fail initial checks. Costs then escalate with long delays and resource overheads as offline or manual identity document checks are introduced.
miiCard goes beyond data bureau risk-assessments, allowing customers to prove their identity online in 5 to 10 minutes to passport or photo ID standard from your site, in a single session.
A cross-border solution with access to over 350 million verifiable identities, miiCard directly addresses the key pains around customer identity for the gaming industry.
Acquisition: high dropout on online conversion
Cost: Time and resource of manual checks
Fraud: from identity theft & account borrowing
Through a patented process that leverages trust between an individual and their financial institution, miiCard maintains identity online to a Level of Assurance 3+ and meets Anti-Money Laundering and Know Your Customer requirements.
Identity Proofing + Verified Personal Information
miiCard combines identity proofing with verified personal data to provide a complete identity service for fast and automated decision making.
Location Aware
miiCard combines identity proofing with strong authentication to provide the highest level of assurance in the online identity and its assertion. Using a number of information and access points including member profiles, mobile/cell phone location and browser/IP address. miiCard can determine the location of your customer for state regulated services.
True Age Verification
Reduce underage play with the highest level of certainly online that the person accessing your site is who they say they are, and meets the minimum age requirements. miiCard establishes trust in the identity of an individual first, and then verifies supporting information, such as date of birth to provide you True Age Verification.
Financial Profile
With miiCard members proving access to their financial accounts you can ensure they own the accounts they nominate to make payments from to reduce fraud risk. Access to high level financial profile information such as income levels allows you to set minimum thresholds for affordability. This information is only ever shared with our member’s explicit content, each time they share it.
Global Coverage
Global coverage across ten countries translates to over 350 million verifiable identities today.
USA | Canada | United Kingdom | Ireland | India | South Africa | Australia | New Zealand | France | Spain
Key Pains in Online Gaming
Acquisition: High dropout on online conversion
Gaming companies relying on credit reference and data bureau checks to validate identity online experience high dropout for customers with thin credit files and those new to country. Further dropout is experienced when customers are taken into an offline process that takes days or weeks to complete.
More on miiCard for acquisition »
Cost: Time and resource of manual checks
Offline or manual identity document checks can cause lengthy delays, anywhere from one business day up to two weeks, resulting in dropout of customers who are looking for instant access to online gaming services. Additional costs are incurred in staff overheads for gaming companies who dedicate full-time teams or outsource the manual verification of customers.
Fraud: From ID Theft and account borrowing
High risk, data-driven background checks are used to increase acquisition and onboard customers more efficiently. This personal information, widely available through data bureaus, public records and social networks results in fraudulent accounts from identity theft and compromises the validity of age verification and location checks. Multiple user accounts and account borrowing is also a common occurrence in online gaming increasing fraud risk
Key Features:
- Customer driven: miiCard is member driven for a trusted and seamless experience. Members are in full control of their identities and the information they assert on accepting sites.
- Single customer view: miiCard supports single sign-on to your site enabling straight through processing for easy on boarding of new customers.
- Remove manual processing: Through a customer-driven and purely online process, miiCard establishes identity to passport/ photo ID standard (Level of Assurance 3+) and without document scans or uploads.
- Pay per verified identity: pay for proven identities, reducing the costs associated with non-verifiable customers.
- Verify financials: with miiCard members proving access to their financial accounts you can ensure they own the accounts they nominate to make payments from, and ensure they meet transaction thresholds to reduce risk.
- Unique customers: with Level of Assurance 3+ identity proofing miiCard reduces the risk of multiple user accounts and account sharing.
