Edinburgh, UK - November 28, 2011 - miiCard is urging UK shoppers to stay safe this Christmas and prevent online fraud by protecting their online identity. As more and more of us avoid the Christmas crowds by shopping online, so cyber crime levels continue to spike around the season with one in every hundred people affected by fraud and almost £70 million of ecommerce fraud predicted for Christmas 2011 (Source: IMRG).
Christmas is a key target for fraudsters, and shoppers are more than three times likely to experience fraud during the holiday period than any other time of year. James Varga, miiCard’s CEO explains: “Fraud is changing – as we start to reduce security and transactional fraud we are now seeing huge increases in fraud relating to identity theft, impersonation and false documentation. And almost 72% of fraud this Christmas will relate to identity related issues (Source: CIFAS).
Digital passport service miiCard believe it is imperative that UK consumers are aware of the risks and take measures to protect themselves. The company has published a guide identifying the ten tips for safe and secure online shopping which it will publish across the internet and tweet daily in the run up to Christmas. These tips aim to educate the consumer, and will include advice such as: only buy from well known websites, read customer reviews and be careful with the information you share.