miiCard launches safe online shopping campaign

miiCard is urging UK shoppers to stay safe this Christmas and prevent online fraud by protecting their online identity. As more and more of us avoid the Christmas crowds by shopping online, so cyber crime levels continue to spike around the season with one in every hundred people affected by fraud and almost £70 million of ecommerce fraud predicted for Christmas 2011 (Source: IMRG).

Christmas is a key target for fraudsters, and shoppers are more than three times likely to experience fraud during the holiday period than any other time of year.  James Varga, miiCard’s CEO explains:  “Fraud is changing – as we start to reduce security and transactional fraud we are now seeing huge increases in fraud relating to identity theft, impersonation and false documentation.  And almost 72% of fraud this Christmas will relate to identity related issues (Source: CIFAS).

Digital passport service miiCard believe it is imperative that UK consumers are aware of the risks and take measures to protect themselves. The company has published a guide identifying the ten tips for safe and secure online shopping which it will publish across the internet and tweet daily in the run up to Christmas. These tips aim to educate the consumer, and will include advice such as: only buy from well known websites, read customer reviews and be careful with the information you share.

As the number of online shoppers grow so we are seeing a corresponding increase in the incidence of internet fraud explains James Varga, founder of miiCard: “Shopping online is fast and convenient and for many of us is a far more attractive option than battling through the crowds on the high street.  But, with the increased risk of fraud over the festive period, we are advising consumers to take control and actively protect their digital identity.”

Today in the UK there is no way of proving online ‘I am who I say I am’ in real time.  And it is that loophole that fraudsters are leveraging to wage war on the internet shopper: the impact of e-commerce fraud on the UK economy is expected to rise by 18% from £165 million in 2011 to £195 million in 2015 (Source: PayPoint.net).

Varga continues: “We're encouraging consumers to sign up for a miiCard digital passport and join our fast growing user group who want to create a system of trust online.” Varga wants to encourage banks and retailers to adopt an independent proof of identity that meets anti-money laundering standards. Currently there is no way to prove your identity online to the same level of authority of a passport or driver’s licence.

miiCard is a digital passport (or virtual driver’s licence) that allows consumers to prove they are who they say they are online in real time, validated to anti-money laundering standards. Owned and managed by the individual, miiCard allows the consumer to track, monitor and so take control of their online identity. It creates trust between parties when conducting business, fights fraud and protects consumers without the need for physical identity validation.

Notes: Based on the portion of ID and non ID fraud cases (72% and 28% respectively) and applied to the overall fraud rates.